Welcome to my portfolio site. The navigation links above will take you to the specific areas on this page. You can also reference my resume in PDF format by clicking on the designated link. Throughout the galleries on this page, hovering over each image will show a quick reference of the type of work that went into each project.
For most of my life, I’ve pursued a creative medium. I started out with drawing as a kid, and from there began translating that passion into design and lettering. As I progressed throughout my career, I picked up other skills like video editing and animation, screen printing, and embroidery. I highly value working with my hands and putting a part of myself into all the work I do.
Screen printing and embroidery are some of the most prominent areas of my portfolio, having run my own clothing brands for several years, and my aim in clothing is to progress into making highly functional yet expressive wear. I currently own all of my own equipment and handle the processes fully from start to finish.
Outside of the visual arts, I have also been a lifelong musician, starting with trumpet in 5th grade. Since then I played guitar, and currently produce electronic music. Although not relevant to design work, I do have technical knowledge of audio engineering, sound design, and software thanks to this passion. My creative pursuits have helped me easily adapt and thrive in every role I’ve held. I am still pursuing a formal degree, but I consider myself a lifelong student and have gained a great depth of knowledge through personal enrichment and practical work experience.
A long time ago I gave myself the goal of learning something new each day, and this is something I’ve dedicated to my daily routine since making that promise to myself. I follow the philosophy of your life’s vocation being something beyond just work, and I aim to continue refining my crafts for as long as I can, at the very least, pick up a pencil.
These projects cover several disciplines of design, including graphic, logo, web, and type design. Client projects were executed according to client briefs and expectations. Although I don’t consider myself a web designer, for several years I have worked on front-end web development as projects demand, and can do so thanks to my knowledge of HTML and CSS and experience with content management systems like WordPress.
My approach to design has always been to experiment with flow and type treatment but maintain legibility. For several years I’ve worked in the music industry, so many of these designs were created for events, and were completed with approval from the respective artists and promoters.
Many of the elements and textures in these designs were created from scratch, beginning with sketches, photos, and illustrative pieces converted into digital assets.
One of the releases for my label, More on the Floor, was featured on Beatport.com, one of the largest digital music retailers for DJs. Not only did I create the cover art, but I also mastered the audio files. Funny enough, I was in London when I got the email notification that this was featured in the UK Garage/Bassline category.
This project was done in collaboration with Alesso‘s team and the drone company. The artist’s team gave me reference images to work from to build the designs, mainly focused on graphic renderings using classic Roman sculptures. The biggest challenge in the execution was simplifying such detailed works of art to have the designs work with the number of drones available. When these shows are programmed, size and transitions between frames are factors that dictate what can be done. In order to have as little empty space during the show as possible, you have to limit the number of drones in the design enough to allow for the remainder to fly into position for the next frame for better transitions. To mitigate this you can see in the video how some elements carry into the next frame.
This took place for a sold out ILLUM block party with 5,000 attendees at The Midway in July 2024, with safety coordinated in conjunction with the port authority for Pier 80 and the city of San Francisco.
Video credit: @slvcker
This portfolio of apparel ranges from projects from my own brands to projects for clients with a global customer base. The concept and art for some was provided by the clients, and some I created by either reworking client art or creating new concepts that they approved to use.
My journey with clothing began with a class at a community college, from there I learned the ins and outs of Illustrator and Photoshop, and have kept moving forward since. I began working in shops as an assistant, then graphic artist and printer, and eventually moved up to be a production manager while I was living in Santa Cruz, managing production and running automated presses. My first print setup was in my bedroom in San Francisco, and now I’m at my own full studio in Oakland.
The photo above is of my basement workspace in Santa Cruz from when I first went independent. My previous brand sold over 500 online orders globally prior to discontinuing it due to COVID, with customers from The Netherlands, United Kingdom, Japan, Australia and across the US.
The pieces below were produced by me from start to finish, some of it I also tie dyed myself. With over 15 years experience in merch and apparel, I learned the processes in-depth, allowing me to create merchandise at a professional level normally reserved for a much larger and technically developed facility.
The work that’s seen here is the final digital version of these projects, but as someone that has been drawing my entire life, I still always start out with my sketchbook and pencilwork, then refine as the project requires.
While most of my apparel portfolio incorporates my illustration work, these specific examples help convey some of my range in illustration.
My approach to photography has always been an organic one – candid and unplanned vs. studio work. Photography is a passion of mine that I love deeply but haven’t wanted to pursue fully as a profession in order to keep my eye for it from steering towards professional demand and away from a creative angle. That being said, I’ve learned the technical aspect of it through and through and apply the theory congruently with my creative approach.
This is a highlight reel of some of the video edits I’ve produced. They were created using artist-provided media and assets, and used for promotion on official artist and promoter social accounts, as well as in paid advertising across Meta, Google, and more. Most of these videos were adjusted and output in multiple aspect ratios to better meet advertising creative criteria, but this video contains the main aspect ratio used for each video. With music being a fast-paced industry, these videos were all turned around on very tight deadlines, sometimes within hours, and went through an approval and revision process with artist management for each event before publishing.
By being well-versed in professional applications and technology, my technical acuity for using new platforms is fairly developed. Having a range of experience with software helps me quickly pick up new platforms and applications.
Email marketing is one of these areas. What began with Constant Contact in 2014 has turned into experience with Hive, Mailchimp, and Klaviyo. Anytime a new platform is presented, I just need a few minutes to understand the lay of the interface and then I can be comfortable working in it.
This same acuity applies to my experience in e-commerce platforms, content management systems, and ad platforms.
My journey with employment began at the age of 15, so at this point in life I’ve been working much longer than not. On the journey to where I’m at today, I’ve worked a wide range of roles which have required an increasing set of soft skills like the ones listed above. I began early on with things like customer service and management, becoming a manager at my job by the time I was 17. Before I was even legally an adult, I was in charge of daily business management and operations, training and managing employees, and handling basic business accounting.
Since then I’ve held roles in retail, print shop production, art departments, and marketing departments. From being assistant to production manager, I’ve learned how to work as part of a team on many different levels, and have always been known to be the person to resolve or diffuse tough situations. I’ve also been commended for my creative thinking.
In my most previous employment before beginning my own studio, I went from a booking and marketing assistant to managing all paid advertising within a year of employment, and from there even created a secondary role by implementing my experience in merchandise and e-commerce to run on-site merch operations for touring artists.
I’m a native English speaker, so English is my first and primary language. However, I am constantly working on improving my Spanish. Although I am Hispanic, I wasn’t raised with it at home. So while I’m not fluent, I can understand a fair amount and have some basic speaking skills.
In addition, I’m currently pursuing a certificate in Japanese at City College of San Francisco. My goal by the end of 2026 is to be proficient in both Spanish and Japanese.
I’m currently taking multiple Japanese courses and also studying kanji on my own, with the goal of reaching N2 level (N1 is the highest) in the Japanese-Language Proficiency Test (www.jlpt.jp/e/) system by summer 2027. I aim to be at N4 by this summer and take the test in August. I can read hiragana, am almost proficient in katakana, and know some basic kanji, all necessary parts to be fluent in the language.
